Marlboro brand, created by Philip Morris Company in 1924 was initially oriented to emancipated well provided women. To hide signs of lipstick cork filter was turned into pink paper. And these first Marlboro cigarettes were sold in soft pack of white color. Change of pack design in 1947 and massive advertising campaign have allowed increasing sale of Marlboro cigarettes by 12.5 times just during one year. First Marlboro Red cigarettes have been produced in innovative flip-top pack. In 1958 Philip Morris Company has introduced Marlboro Red cigarettes in soft pack.